SMCpros // Intelligently Social - Latest Comments

Re: Why I Track Everything in Google Calendar

Sonia Goopta — Fri, 27 Jun 2014 11:25:21 -0000

maintaining calendar is the best way to stay organized provided there should not be any complications on the usage. The Google calendar has been the best part of my life until I got the automated tool from my office to manage the things in a calendar. Who would like to have the tools being the paid ones when there is a free version available and when the work can be done up without any hassle. Corporate world is a different thing rather in maintaining the calendar.

As of now I have been using the cloud based hours tracking software from Replicon where in the time is managed and also the applicability of things goes ahead to streamline the process.

Re: Social Media Commandment: To Thine Own Brand Be True

David J Schutten — Tue, 27 Aug 2013 10:07:14 -0000

Gary,
This is just goofy enough for me to like.

Re: Social Media Commandment: To Thine Own Brand Be True

Sue — Sun, 25 Aug 2013 20:26:37 -0000

Love this! Gary, you have a future in Shakespearan stage work.......nice!

Re: Online vs. Print Advertising, Why Print is Losing

Gary Stockert — Mon, 29 Jul 2013 15:39:46 -0000

This blog comes from a bit of a bias to begin with and does not touch on core marketing principles such as the power of differentiation, but it is fair to assume that all ad creative, media and mediums are not created equally. So anytime anyone tries to make a blog article that is somewhat general it seems like an over-assumption. I believe the reality is any media bought well can work. But I agree with an "emphatic YES" that most traditional media cannot even come close to the insight that can be received from an online campaign, regardless if that info is positive or negative. Speaking personally as I worked in TV for 7 years I'd rather have hard client specific data than Nielsen ratings or Scarborough to pitch.

GM has cancelled every single type of media they have ever bought within their history of existing at one point or another. Kind of like being an agency, every one eventually gets fired, no matter how good.

In a world where clients are constantly begging for the most efficient type of advertising available, selling someone on the "emotion" of any particular media is getting tougher and tougher. Not to mention that the Shamwow guy ruined TV advertising forever...

Re: Social Media is Bullshit | A Review

B.J. Mendelson — Fri, 05 Jul 2013 22:51:41 -0000

I'm always happy to chat, especially about that last part of Rich's review, given that not even a fraction of it was accurate. :-)

bjm@boun.cr

Re: Social Media is Bullshit | A Review

Ben Lucareli — Fri, 05 Jul 2013 18:07:37 -0000

Thanks so much for the response, B.J.! We're really honored that you read Rich's blog post, and would love the opportunity to discuss it further.

Re: Social Media is Bullshit | A Review

B.J. Mendelson — Thu, 04 Jul 2013 18:01:28 -0000

Gabe and I have chatted about this via LinkedIN, but I thought it was worth pointing out here that A Million High Fives was renamed The High Five Tour. The High Five Tour was based on the breast cancer tour. The High Five Tour went on to become a multimillion dollar national success story. You can learn more about the tour at http://www.highfivetour.com

So, as discussed with Gabe, it's not accurate to call the High Five Tour / A Million High Fives a failure. I am sure many of the men and women in our armed services who have met the Colonel would be very disappointed to hear that and certainly wouldn't agree. Especially as the tour enters its fourth year of operation.

By the way: The reason The High Five Tour / A Million High Fives was a success and the breast cancer tour wasn't? It was the focus on social media marketing tactics, such as the ones sold by the business that this blog post belongs to.

And if you want to read the book and decide for yourself, you can find it at http://www.socialmediaisbul....

Re: Social Media is Bullshit | A Review

Glenn Matthews — Mon, 01 Jul 2013 12:18:44 -0000

Huh. Someone who sells social media marketing services for a living didn't like a book called Social Media Is Bullshit.

Re: Online Content Strategy – Video Content

Andrew Herkert — Sat, 08 Jun 2013 10:23:33 -0000

Insightful and important words here, to be sure. Very well written.

Re: Online vs. Print Advertising, Why Print is Losing

Dan Antonson — Thu, 16 May 2013 11:59:00 -0000

Advertising is definitely more than just spending money to get in front of people. Of course, spending money on any kind of advertising isn't a guarantee that you're going to get a return. I think the purpose of the article is to outline the relative cost of print and online. Clicks don't always mean sales, but neither does mailing out a bunch of mailers. At least with online ads you have data. We too have seen our fair share of failed AdWords campaigns, and as you point out, there's a difference between ads that work, and ones that don't.

And about your last item. GM actually resumed their Facebook advertising last month - http://socialmediatoday.com... - Will be interesting to watch what mediums they shift budgets to in the future, that's for sure.

Re: Social Media Crisis Management

Alisa Rabin Bell — Wed, 15 May 2013 14:49:45 -0000

Excellent article and insight on how to handle situations like these.

Re: Online vs. Print Advertising, Why Print is Losing

tkabes - San Antonio, TX — Wed, 15 May 2013 12:05:27 -0000

It's interesting how you take advertising and simplify it down to a few dollars and cents. But the reality is advertising is much more than just dollars and cents. You seem to completely ignore human senses that can make or break any ad campaign. Emotion, feelings, laughter, love, these are words that seem to be ignored today in marketing. As your article describes, throw up an ad on Facebook, buy a few ad words on Google and VOILA! you've just created a successful marketing campaign - the real truth is, you just threw your money away.

Once social media became over saturated with ads and attempts to sell products and goods, the results from ad campaigns began to decline. So if 10 competitors in a local market take your advice and jump on Facebook -guess what happens, you get lost in the clutter and when all of your competitors are doing ad words just like you do - your costs keep going up and up and up and your results continue to decline. Your article fails to point out that a click doesn't mean a sale. More and more today we work with clients that have spent thousands on ad words - lots and lots of clicks and very few sales.

Maybe you should suggest to your readers to wise up and explore all possibilities of marketing. Approach a marketing campaign with a willingness to explore different arenas, not just the cheapest! Remember the old saying you get what you pay for - cheap advertising brings you cheap results.

One last item, you didn't touch on the fact that GM cancelled their $10 Million dollar social media campaign (Most of it being with Facebook) - because it didn't work! Or that when Pepsi pulled their TV advertising to go all electronic, they lost market share and fell one more position (losing 2nd place position to Diet Coke) in the cola wars.

Re: Social Media is Bullshit | A Review

Gabe Skelly — Wed, 24 Apr 2013 15:40:41 -0000

Very interesting blog post. I agree, was also one of the few that gave B.J. $100 for the Million High Fives project that failed.

Re: The Crisis Management Ball Game

Sheryl M. Snitkin — Tue, 16 Apr 2013 12:27:11 -0000

I'm hearing a lot more employment attorneys are starting to specialize in social media in the workplace. Thanks for the perspective!

Re: LinkedIn: Groups & Subgroups vs Custom Groups

Ben — Thu, 28 Feb 2013 21:29:59 -0000

Hi, Dina.

The main benefit to creating subgroups is to create a tighter focus than that of the main group. They allow you to organize the conversation, and to bring more specific types of users who may only be interested in one particular topic. For example, if you created a "Social Media" group that had subgroups for Twitter, Facebook, LinkedIn and Pinterest, somebody who is only interested in Twitter can join the Twitter group and engage in conversation that is relevant to their particular interest. This is more beneficial than creating a separate main group because it helps to build a stronger community within one group, as opposed to splitting the community between two separate groups.

In regards to functionality and visibility, subgroups can be searched for using the search bar, just as main groups can. They can also be found within main groups by clicking "More" underneath the group name. Some subgroups can have heightened privacy settings, which require the manager or owner of the group to send out specific invitations, but subgroups can also be open to the public. You can submit topics for discussion, leave comments and interact with members in the same way that you can with main groups.

In sum, subgroups are essentially more dialed-in, smaller versions of main groups. They are an excellent way to further utilize LinkedIn both as a professional, and as part of your personal life. Let us know if there is anything else that we can help you with!

Re: LinkedIn: Groups & Subgroups vs Custom Groups

Dina — Thu, 28 Feb 2013 13:11:08 -0000

Is there any benefit to creating a subgroup instead of a separate group? Do you have less visibility or functionality with a subgroup?

Re: 6 Things to Remember When Using Social Media for Business

Olivia Brown — Mon, 07 Jan 2013 01:30:09 -0000

The 5th point is must to remember. People get annoyed when they see undesirable results or when it takes too long to show up the results. As such, the 5th mentioned here is to be kept in mind. Obviously, social media marketing is a very unpredictive. You need to keep patience and keep on doing experiments.

Nice post. Thanks for sharing.

Re: Tyler Olson: Learning to be confidently humble

Adriano Sabina — Sat, 25 Aug 2012 18:41:20 -0000

whoa nelly!

Re: Tyler Olson: Learning to be confidently humble

thatgirlie — Fri, 29 Jun 2012 21:32:29 -0000

interesting contrast in humility....your blog post says you are "humble" but your self-proclaimed description of your "vast" accomplishments is so over the top braggadocio its laughable.

Re: GM Pulls Facebook Ad Money, Should I?

Dan Antonson — Tue, 19 Jun 2012 13:25:50 -0000

Well stated, I think there is also something to be said for GM's style of social media, Timothy Blotz wrote a fantastic article comparing GM and Ford's social media strategy - check it - http://timothyblotz.com/201...

Re: Big Year for Social Media

Chad Kluge — Mon, 18 Jun 2012 01:27:38 -0000

Thank you Cathy! We appreciate the comments and support. :)

Re: “I’ve Got Some Bad News”

Dan Antonson — Mon, 04 Jun 2012 23:56:24 -0000

Very true. It definitely doesn't help when an analyst misinterprets or makes the information confusing. But it is true that bad (but quality) data, even if it doesn't paint a pretty picture is never truly "bad."

Re: “I’ve Got Some Bad News”

Gary Stockert — Thu, 31 May 2012 19:53:12 -0000

I would argue that there is no bad data, just bad analysts and bad execution when the news is delivered

Re: Give me an “S”, Give me an “M”, Give me a “C”, what does that mean?

Dan Antonson — Thu, 15 Mar 2012 14:41:26 -0000

Like, Like, Like.

Re: How Do I Verify My Twitter Account?

iLL NeVer LeT YoU gO — Sat, 03 Mar 2012 07:59:44 -0000

and...i still don't get it :P